Charles Gause
was involved in harvesting from an early age, growing
up on a wheat farm in Frederick, Oklahoma. His father
was the John Deere dealer in Frederick through the
thirties and into the mid forties. Charlie’s
early involvement in harvesting was operating the
platform for a pull type combine. After World War
II, he started operating propelled machines that replaced
the pre-war combines. Since Frederick was at the beginning
of harvest, Charlie was acquainted with many of the
custom harvesters that traveled to that area each
year. He worked for several harvesters and gained
valuable insight into not only the harvesting business
and that way of life, but also combines and machine
requirements.
From his early
experiences in harvesting, Charlie has always felt
very close to custom harvesters. He realized the tremendous
pressures and many challenges they experienced on
the trail. Because of this, he has always had an open
mind to the needs of custom harvesting.
Charlie left
Frederick and went to Oklahoma State University. Upon
graduation from OSU, he went to work for John Deere
Company, Kansas City, Missouri. In his early career
with Deere, he traveled Oklahoma and southern Kansas
as a service representative. He was then moved to
Iola, Kansas as a territory manager and later transferred
back to Oklahoma as a TM until 1967 when he was moved
to Wichita, Kansas as the manager of Western Implement
Company.
Although Charlie
had grown the combine business substantially while
at Wichita, the company decided they needed him to
promote the development of their tractor line. So,
he was transferred to the John Deere Waterloo Tractor
Works, Waterloo, Iowa, where he ultimately became
the marketing manager for large tractors.
In 1974, Charlie
left the factory and moved to Portland, Oregon as
general sales manager for the western part of the
U.S. After a couple of years there, he was appointed
general manager of John Deere Company, Dallas, Texas.
Early in his time in the Dallas branch, he noticed
that many of his field staff were not well acquainted
with combine harvesters. An infield-training program
was developed for Dallas employees and they all went
to the field and harvested west Texas milo. This was
followed with training for dealers to emphasize the
importance of customer service and develop a focus
on the combine business in the Texas territory. During
this period, Charlie became very active with the John
Deere Harvester factory and its engineers, helping
to define present and future requirements.
In 1979, Charlie
was transferred to Kansas City as vice president and
general manager of that branch. At that time, a large
part of the crops were custom harvested and many of
the harvesters lived in the branch territory. Charlie
recognized that too many dealers and company employees
were not well acquainted with the combine business
and lacked the training necessary to grow that segment
of the market. Thus, the Kansas City organization
embarked on an extensive training program for company
employees and dealers. Perhaps the most significant
activity was the special pre-season training program
for custom harvesters that was held in Wichita, Kansas.
Charlie was
an early participant in the annual meeting for the
U.S. Custom Harvesters. He promoted the organization
to Deere and gained early involvement from the factory
and general company. He made sure that Deere was well
represented at the U.S. Custom Harvesters meetings
and strongly supported the requirements of its members.
Being deeply
involved as a member of the product council for Deere’s
combine factory, Charlie served with several other
John Deere managers as they made product decisions
about current product improvements and future new
combines and attachments. He visualized the need for
larger capacity machines for custom harvesters and
pushed hard to ensure their combine needs were fulfilled.
In 1998, Deere
appointed Charlie Gause Vice President of North American
Agricultural Marketing. He developed a product and
market planning process that insured the close involvement
of customers with the development of new and improved
products and services.
Charlie retired
in November, 2001 after 39 years with Deere. He had
a great career but has not completely removed himself
from farming or harvesting. He still has farmland
in southwest Oklahoma and maintains contact with several
custom harvesting friends. Last year was the first
time in 40 years Charlie had seen his own wheat being
harvested. Appropriately, he saw it from the seat
of a new 9650 STS combine, owned and operated by the
custom harvester cutting his crop. Charlie’s
comment was “thank God for this wonderful way
of life and the people in it”.
|